Anine Bing wants to empower women all over the world through fashion

The latest lifestyle, fashion and travel trends

Anine Bing has created a sweatshirt that she hopes will help empower women all over the world.

Speaking to us from her California home, the founder and chief creative officer of womenswear brand ANINE BING said: "I wanted to inspire everyone to be grateful, strong and themselves because that's good enough. I feel like this message is more important now than ever before."

The limited-edition Ramona Sweatshirt comes in white with a bold graphic designed to encourage you to spread love and kindness wherever you go. A portion of proceeds from every piece sold will benefit ​Every Mother Counts​, a nonprofit organisation dedicated to making pregnancy and childbirth safe for every mother, everywhere. It can be purchased for £151 from aninebing.com.

image

Based in Los Angeles, Bing has built a multimillion-dollar business that aims to double its growth in 2020. It is sold in more than 350 retailers globally with stores found in major cities worldwide including Los Angeles, New York, San Francisco, Miami, Paris, London, Barcelona, Madrid, Sydney, Hamburg and Berlin.

Discussing the key to her brand's growth she said: "Our clothes resonate no matter where you live in the world. We also do weekly drops which was new in the fashion industry when we launched eight years ago. We thought differently to the traditional brands and went straight to e-comm."

She thinks the future of fashion lies in e-commerce and spoke about the impact the current climate has had on her label: "E-comm will be everything. It is already so important and will continue to be. As will engaging with your customer in a more personable way. I've found that really interesting during this time. I've been home for almost 10 weeks and I try and connect with the community through Instagram. No matter what brand you have it is important that you have that connection."

Watch the full interview above.

More about: | Anine Bing

Anine Bing | Nordstrom Live Spring 2019

Komentar

Posting Komentar

Postingan populer dari blog ini

Spring Women Black Lace Shirts Turn Down Collar Button Front Long Sleeve Chic Classy Tops For Woman Casual Shirt Fashion Wear

Gambar
Spring Women Black Lace Shirts Turn Down Collar Button Front Long Sleeve Chic Classy Tops For Woman Casual Shirt Fashion Wear The best product you are looking for is "Spring Women Black Lace Shirts Turn Down Collar Button Front Long Sleeve Chic Classy Tops For Woman Casual Shirt Fashion Wear" . This product is available and ready to be purchased. Get attractive discounts every time you shop in our store (aliexpress.com). Aliexpress also provides a coupon of $ 3 for the first buyer to shop there. don't forget to bookmark our store page so you can go shopping again anytime.. Product Details Name Details Buy now just US $54.00 US $29.70 Discount 45% Product id 4000738664637 Vendor Category Women's Tops - Women's Tops Buy Now On Aliexpress Women's Tops Women's Tops Women's Tops
Baca selengkapnya

How ThirdLove is helping businesses owned by women of color

Gambar
ThirdLove is lending its support to female entrepreneurs of color through a new program called "The TL Effect." The lingerie brand announced the initiative on Wednesday, and committed to nurturing businesses owned by women of color for years to come. As part of the multipronged plan, the direct-to-consumer brand will select a different early-stage, consumer-focused company to work with each quarter. In addition to providing a grant to each company to support its growth, ThirdLove will help the selected entrepreneurs raise awareness and navigate fundraising. The brand will also dedicate a portion of its San Francisco office space to the companies and create a mentoring program so ThirdLove employees can offer guidance to the female founders on all aspects of their business (marketing, finance, etc.). Stuff We Love Get a daily roundup of items that will make your life easier, healthier and more stylish. ThirdLove will begin accepting applications for the program June 30. Heidi
Baca selengkapnya

Every Curvy Woman Should Shop At ELOQUII

Gambar
By Nandi Howard · April 20, 2020April 20, 2020 Throughout the years, size inclusivity in fashion has been able to make positive strides within the industry. From brands widening their size range to specifically making collections that cater to curvy women have all played apart in the expansion of plus-sized fashion. "It should be known that women can wear anything," exclaimed Yesenia Torres, Design Director at ELOQUII. "If you want to be successful in this market you should just erase from your mind anything that contradicts this statement," she said. ELOQUII has created a market from women ranging in sizes 14-28 to shop for chic affordable clothing. The brand provides a large range of pieces for curvy women, which has been a communi
Baca selengkapnya